Tiktok can be on its last legs in the United States. The app, which is owned by the Chinese company’s prey dance, is about to be banned in the United States after President Joe Biden signed Protect Americans from foreign opponents controlled applications (Pafaca) April 24. The bill will prohibit the video sharing app from being downloaded in the United States unless replacement dance sells TikTok within the next 12 months.
Pafaca is official described as an act to “Protect the US National Security from the Threat Consists of foreign opponents. “But a group strongly criticizes the government’s move to Ban Tiktok: Content Creators.
Many content creators across the United States rely strongly on TikTok for their lives, on a scale that some people may not realize; Goldman Sachs Estimates that the modern creative economy is worth $ 250 billion. Will Banning Tiktok Doom come this sector in the economy?
Subscribe to The week
Escape your echo chamber. Get the facts behind the news, plus analysis from several perspectives.
Subscribe and save
Register for this week’s free newsletter
From our Morning News Briefing to a weekly newsletter every week, get the best of the week delivered directly to your inbox.
From our Morning News Briefing to a weekly newsletter every week, get the best of the week delivered directly to your inbox.
Tiktok Ban would “threaten the income for at least tens of thousands of people in the United States and leave them feel upset,” Louise Matsakis said for Coupled. Given the number of people who rely on TikTok for large parts of their income, a ban on the app would be a “extinction level event” for creators because “most of them do not have sustainable follows on other platforms”, James Nord, the founder of Influencer -The marketing platform FOHR, is told Wired.
While tictokers are currently working to build up follows on other platforms“Big Money is still being done on Tiktok,” said Prasuna Cheruku, who runs the talent management company Diversifi Talent, Npr. The more prosperous creators on the site can earn “$ 1,000 up to $ 15, $ 20,000 (per video) depending on the Creator,” said Cheruku, and “the majority of the creators I work with are very stressed and worried it will all go away . ”
This can also create difficult situations for tictokers that make less. While the highest ticto-impacts “earn an average annual salary of $ 121,765,” the median salary for a TikTok creator is “just somewhere between $ 15,000 and $ 25,000”, Nhari Djan said for The SA Observer. In total, about half of Tiktok’s creators earn less than $ 15,000.
And while Tiktok’s ban would obviously affect US-based creators, it may also have rippling effects in other countries. A TikTok ban in the United States “would have a huge effect on me,” said Maks Majewski, a British Tiktok creator with 2.8 million followers, to Newsweek. Although Majewski lives in the UK, a “large part of my followers are based in the United States that would basically more than halve my following if the ban goes through.” His income is “based on opinions and campaigns that would eliminate both if (ban) happens.”
But not everyone is so convinced that Tiktok’s passing would be devastating for creators. Two years ago it would “have been devastating,” Karat Financial co-founder and Co-Cee Eric Wei to Technical. But he is now less convinced of this because “the amount of time creators has had to prepare for this moment has made them better prepared to weather the storm.” In addition, Tiktok’s potential case is “not a ban overnight. Creator still has about a year to transfer their following, so I’m optimistic,” Harry Gestetner, co -founder and CEO of Creator Monetization Platform Fanfix, to Techcrunch.
What now?
It will be at least April 2025 before the US ban on Tiktok comes into force but bythage is Already correct The federal government to try to stop Pafaca’s implementation. The mood “can set up what could be a prolonged legal struggle for Tiktok’s future in the United States”, said Associated Press.
However, court challenges are likely to prove to be a “tricky legal case” for Tiktok, said Edge. It is almost certain that these legal challenges would focus on alleged violations of the first change Rights for free opinions. But this “will not be a simple struggle because judges often hesitate to make decisions of national security weight where the legislature has so powerfully weighed.”
And even if Byteanance would find a buyer for TikTok, it would need the Chinese government’s permission to sell the brand. This may throw another wrench in the ongoing story.
