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Meghan Markle Have confirmed that she used her clothes to send messages while she was still a working member of the British monarchy.
Duchess of Sussex, 43, appeared on Monday April 28 -The section of Jamie Kern Lima -Show Podcast, where she revealed that she is aware of the “Meghan effect” – a term coined by the fashion industry to describe articles that see an increase in sales after she is discovered with them.
“There is this thing called ‘Meghan Effect’,” Lima, co -founder of IT Cosmetics, told Meghan. “How does it make you know you?”
The Duchess of Sussex explained that she made a concentrated effort to wear clothes from smaller companies, especially when the brand had one thing that was close to her heart. She said it felt “really good when it can specifically help lift brands that have a great ethos and female founders.”
Michael Buckner/Variety via Getty
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She continued, “You know, it was a long time there … I didn’t talk. So if you couldn’t hear me, how could I be heard through what I was wearing if that was what people focused on?”
Meghan reflected on her influence in the fashion world and said she didn’t have to “say a word” about the brands she was wearing, because they looked publicly with the clothes she chose would “move the product for small businesses.”
Karwai Tang/Wireimage
Lima had the figures to support the duchess of Sussex claims and noted that Valencia Key gold bracelet ($ 125) That Meghan was discovered in both at 2025 Invictus Games and in her as ever trademark message “had an 11,000 percent increase in sales” and “Everything sold out.”
She also talked about carrying Outland denim black lean jeans During a 2018 Australia trip with her husband Prince Harry. She explained that it was important for her to carry an article from the brand because they employ survivors of human trafficking. The company is also environmentally friendly and has a B Corporation certification.
Craig Barritt/Getty
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Meghan added to carry the brand “would take women out of positions to be busy and instead give them jobs … by wearing these jeans, I knew it would allow them to save more women.”