Zara responds to backlash over controversial ads with “unhealthy thin” models

Zara responds to being asked to remove ads with “unhealthy thin” models.

Wednesday, August 6 Advertising Standard Authority (ASA) – Britain’s independent advertising regulator – requested that the fashion seller take down two ads for a dress and an oversized shirt that is said to violate industry standards.

While two Zara ads were asked to be removed, a total of four ads were flagged by a member of the public who thought the models in the pictures were too thin, Asa Media and PR Manager Matthew Wilson said USA today.

On Monday, August 11, Zara responded to the controversy about the advertisement’s removals. Fashion trader also noted their commitment to “responsible content” and followed “strict guidelines” involving models in a statement shared with people.

“We note ASA’s decision after an individual complaint about two pictures on our website, which we removed when ASA made us conscious,” said a spokesman for Zara in the statement.

“We are engaged in responsible content and follow strict guidelines and checks in the choice and photography of models, as well as in the choice of images,” the statement continued.

Zara also noted that they follow “key recommendations” from the British model Health Enquiry, which says that models “should provide a medical certificate that certifies their good health”, to which the brand confirmed this commitment where “maintained” in this case.

“We also ensure a healthy backstage environment in line with these recommendations,” according to the dealer.

The images that were removed were only available on Zara’s website. As a policy, the fashion brand does not advertise outside its own platforms and channels. ”

The two ads taken down from the dealer’s website contained models with “protruding bone”, ASA wrote in its bargain.

The advertisement for the ZW collection Over-dimensioned pocket shirt in oyster white noted model’s upper breasts due to the garment’s low-cut design. This created “a contact point around her bone”, Per Asa, which was “protruding.”

In addition, the model’s pose got that her arms were “very narrow”, the agency said.

The second ad was for Zara’s voluminous combined short dress in ECRU (off-white). Per Asa’s bargainThe picture noticed the model’s “noticeably thin” leg and arm positioning that made her body look “something in proportion.

According to ASA, the model’s hair made her head look “something gaunt” because of her stylish bun style.

According to the agency, Zara claimed that the two models presented in the removed ads “had worked for well -known fashion brands” and provided medical certification providing that they had good health.

Fashion trader also told ASA that the photos themselves had not been modified, apart from “much less lighting and coloring changes.”

Zara removed the ads from her website, according to the ASA results. The images that were flagged by the extensive short dress were also taken down, while the ZW collection oversized pocket shirt list was deleted from the British site.

This year marks Zara’s 50th anniversary.

In May, the fashion seller launched a star -studded campaign to celebrate the milestone and gather as many supermodels for the special occasion.