Why would I never run my sororithu’s tictoc again (exclusive)

Gone are the days when the Sorority recruitment only played any role for those who rush; Now the whole world – with a particularly urgent focus is on the Southeastern Conference (Sec) schools. When summer is discontinued and university life picks back in August, Tiktok turns into #rushhok. Feed in social media is flooded by prospective new Greek food members who strive for a place in their top choice.

The viral, annual trend began with ‘Bama Rush“In 2021, when Sorority Hopefuls – also known as potential new members (PNM) – began documenting their experiences with Sorority recruitment at the University of Alabama. The Tiktok posts extend from the lighter” costume of the day “to the students’ sincere reactions to rejection and drama behind the scenes.

#Rushtok continues to force users of social media on a global scale, and as a result, digital presence has become a crucial, highest priority for sororities, especially in the south.

While PNMS publishes its individual recruitment preparation and daily intoxication, Sorority Social Media Managers is commissioned to produce content that speaks for the entire house. They can’t just ride their sisters’ charm either. Such videos often take the form of highly produced dances equipped with theme costumes and props. done to convince all incoming beginners that they needs to join the specific sorority.

This digital production often acts as the students’ first impression of a sorority, so the roll -out does not wait for summer to enter the recruitment season. Instead, social media leaders are expected to start the content Blitz when their university sends out their earliest acceptance letter – and according to a former social platform director, the pressure and high is.

“The other one that beginners come in, it’s playing time,” says Sofia ManSenior at the University of Florida. “And you have to make sure every post is perfect.”

Last year, Varon, 21, balanced his school work as a PR major with their tasks that run all social media accounts for her sorority, Alpha Omicron Pi (AOII). She has then transferred the torch to another capable sister, although Varon admits to people that she is relieved not to handle AOII’s forward -looking pages anymore.

“It’s just a lot of work. No one I know would ever do it again,” she says with a laugh and refers to her colleagues PR -Santy friends who also ran their respective sororities social media.

Social media has really become an aspect of high efforts of Greek life, and not just because of the uptake of interest due to Bama Rush-hype. It is a sororiti’s external identity, says Varon, how a house presents itself to the outside world, people with little or no knowledge of a specific campus culture.

If it is implemented incorrectly, a poorly received mail can beat the organization’s reputation to some extent, and it can cost them worthy new members.

“If someone does not like the identity, they do not want to be categorized,” adds the varone. “It’s just a lot of pressure to make sure everyone is happy, but not everyone will have the same exact style and aesthetics.”

The content -creating process is not as simple as choosing a concept and then set a record on an iPhone. The dances, suits, songs and settings are selected months in advance, tied to themes “work week”, before the Rush period when the Sorority members exercise the recruitment of PNM.

Varon says that during the work week, every member of her sorority is expected to be in the house at 7, ready with her hair and makeup. Each sister will have spent months shopping for the perfect outfit based on the daily theme, but if anyone is wearing a really prominent ensemble, her social media chair will choose her to participate in a social media video.

“While learning about recruitment, we would pull you aside if you were to be in a Tiktok -video dance,” explains Varon. Members with dance experience are often sent to the routines to learn before they even arrive on campus.

“You have to come up with all the concepts for videos, and you have to submit them in advance. It’s not just during the recruitment of the Sorority,” notes the varone of her transfer during her service as social media director.

If done correctly, the results of all that preparation are impressive to say the least. Varon points to a video AOII set out in August 2024, which wrapped around two important tent poles: their Lollapalooza day and a partnership that they secured with a beverage brand Poppi.

Tiktok sees a number of Sorority sisters dressed in colored festival-inspired clothes, bouncing in line with Lil Mama’s 2008-hit “Lip Gloss” in front of their house. In the middle of the group, five members wore bright smiles and flipped their ponytail into optimistic choreography.

“This one took a lot of time … We just looked like we were doing well during the recruitment, you know?” Varon remembers. The video reached over 160,000 viewers, indicating some viral success, although AOIIs Most viral tikok Hit over 519,000 views, another dance clip produced by Varon last year.

But from her perspective, it is more of the goal to see appealing as a group of friends than to collect the most online engagement. “You just want to make sure everyone thinks we are fun,” says Varon about the social media strategy. “It’s not necessarily about going a long way, but just having a really good atmosphere that everyone would like to be a part of.”

That said, in this constantly so digital day and age makes it go viral an undeniably “good vibe”. Sorority administrators must not put pressure on opinions and like, but passionate sisters want to see that gain to impress more future members.

“If it goes viral, the people in recruitment will probably see it and they will be like,” Oh, it’s a cool video, “says Varon.” If a video went viral it’s cool. ”

In the end, social media has become an aspect of high efforts of Greek life, and not just because of the absorption of interest due to Bama Rush-Hype. It is a sororiti’s external identity, says Varon, how a house presents itself to the outside world, people with little or no knowledge of a specific campus culture.

If it is implemented incorrectly, a poorly received mail can beat the organization’s reputation to some extent, and it can cost them worthy new members.

“If someone does not like the identity, they do not want to be categorized,” adds the varone. “It’s just a lot of pressure to make sure everyone is happy, but not everyone will have the same exact style and aesthetics.”

After the recruitment, when Rush is over and the mortgage classes are compiled, most of the Sorority can go back from the Tiktok dance rehearsals and general content creation. The same cannot be said to sister who leads social media. Instead of coming up with colorful, creative video concepts, a manager as a Varnon will assume the task of keeping sorority profiles updated.

“There are many other things that you have to do. For example, there are about 400 girls in my Sorority, and you have to make a birthday item for each individual of these girls,” she tells People. Almost every day, Varon would check whose birthday it is, compile their photos and create an Instagram -friendly divisible graphics on Canva to celebrate sister.

“It would be really, really stressful sometimes, just because many people depend on you. If I had a busy day, no matter what,” reflects the varone. “I would only do it early in the morning or late at night.”

In July, AOII took to his personal Tiktok account to explain why her previous role as head of social media director is the proudest line on her resume.

“I’m pretty sure it will always be the hardest job I’ve ever had in my entire life,” she said in her latest video, which has over 114,000 views. “It was actually like going to war; it really made me for life.”

He spoke to people and prepared the varone of his claim and placed the role against a more standard “real” employment.

“When you have a job, you have realistic a manager or maybe a few people in front of you who you have to do proudly,” she says. “In a sorority – yes, we are really the same and we all agree – but everyone has their own vibe and their own aesthetics.”

According to Varon’s experience, this meant that almost every member had a different opinion on what the sororithi pages would look like. She could spend hours gathering one Instagram That she was really proud of, and she still predicted that someone suggested that she should have done something different.

This summer, Varon put their social media and communication knowledgeable to use interior at a public relations agency. Of course, she was able to apply what she learned to run AOII’s pages in the professional landscape, but her very role in the Sorority actually helped her nabbing the job in the first place.

No, she did not interview with a former Alpha Omicron PI or met some managers at a Sorority network event. After she began her internship, the Varon asked her manager what made her stand out among other applicants. As it turns out, the agency previously hired two different women who once ran social media for their sorities.

Although these employees went on to other companies when their careers advanced, Varon’s manager formed a sense of respect for women who voluntarily worked for the demands of the Sorority Social Media Administration.

“She just thought,” you understand pressure, “says Varon, remembers the conversation with her boss.” It may sound stupid if you haven’t been to a Sorority before, but they knew I understood every detail important. “