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Beijing, China – Tiktokthe social platform known for its addictive video content, announced Monday that it will offer only text posts, become the latest Techniques the giant to offer an alternative to embedded Chirp.
TikTok has announced that it will now offer new text posts within the app on social media. © Imago / Nurphoto
It is a “simpler” and “new way of creating”, the social media platform boasts.
The text posts on TikTok will most closely resemble similar offers on Instagram, as earlier this month as well Launched A challenge for Twitter – which owner Elon Musk changed name to x Also on Monday – called threads.
Like meta -owned threads, TikTok benefits from its size, with about 1.4 billion each month active users, according to specialized website operations for apps.
But unlike Facebook’s parent company, it has chosen to integrate its new text function into their app rather than launch a separate product, which Meta did with threads.
Tiktok’s version will remain more visual than a Twitter or Threads post, with users who can add a color background, music and stickers to the post.
The Chinese owned company said that the new format will extend “the boundaries of content creation for everyone on TikTok” and utilize “creativity” as seen in comments and captions, says the company.
In addition to threads, smaller platforms such as mastodon, blusky and substacks have emerged as potential rivals to Twitter, but no one has so far discouraged it despite their problems.
Musk last week said Twitter has lost about half of their advertising revenue and leaves an opportunity for the challengers.
