TikTok reaches music license agreement with universal and ends feud

New York, New York – Tiktok and universal announced a new music License Agreement Thursday and ended a month long dispute that saw popular music protracted from the social media platform.

The companies released a joint statement that said that the New Deal included “improved compensation” for artists and songwriters under UMG umbrella Universal Music Group (UMG) and will also appeal to concerns about the growth of AI-generated content on Tiktok.

Universal chairman Sir Lucian Grainge said “This new chapter in our relationship” would “drive innovation in fan engagement while promoting social music revenue generation.”

The deal “focuses on the value of music, the primate in human artistry and the welfare of creative society,” he said.

Tiktok’s CEO Shou Chew said in a similar way “We are committed to working together to drive value, discovery and marketing for all UMG’s fantastic artists and songwriters and deepen their ability to grow, join and engage in the Tiktok community.”

The deal gathered closely saw negotiations that saw a breakdown Earlier this year, with the companies – two of the most powerful players in the music and technology industry – publicly criticize each other when they jockey for leverage.

Universal – whose program list includes Taylor Swift, Drake and Billie Eilish – ordered music from all artists linked to its huge publishing catalog to get down from the app, which means that many concerned about losing the marketing potential that Tiktok can offer.

Millions of videos involved universal artists were dampened on the platform.

But while the stripped music is now coming back to Tiktok, it comes in a moment of uncertainty for the very popular video sharing app, a week after a new American law claim The company divests from its Chinese parent company or is shut down by the US market.

The app has 170 million users in the United States alone.

Neither Universal nor Tiktok revealed any financial conditions for the deal.

Several weeks ago, the powerful and popular Swift returned part of her music to the app before the launch of her latest album.

It was unclear exactly how she did it, but Swift owns her own master’s recordings as well as her songwriting rights, although they are also administered by Universal’s publishing arm.

In their joint statement, the companies said that they “worked quickly to return music by artists represented by the Universal Music Group and songwriters represented by Universal Music Publishing Group to Tiktok on time.”