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On January 19, millions of users received a taste of how short -shaped video would be without Tiktok. Other platforms saw flooding of new users and uptick in traffic -to and with platforms without a direct tictoc competitor, as Tumblr.
But do competitors like Youtube shorts and Instagram rolls actually Does Oomph have to pick up where Tiktok would have stopped?
Well, according to the analysis company The sensorThey are long after TikTok when it comes to how much time they can get users to spend actually browse through short -shaped content.
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When users have TikToks app open, they spend 55% of their time Watch short -shaped videos, the sensor tower found in its Mobile state Report covering data from the past 12 months.
Compare that with Instagram, where users spend 37% of their time watching rolls and Youtube, where viewers spend 26% of their time watching shorts. On Facebookthat’s 21.5%, on x it’s 10.1%and on Wacky (who recently announced Another modernized creator of creators The purpose of attracting short -shaped video creators) viewers spend only 9.6% of their time looking at short -shaped content.
On Instagram, Youtube, Facebook, X and Snapchat, users instead spend most of their time on the platform’s main feed (Instagram, Facebook, X), on social messages (Snapchat) or on longer video youtube.
This means that while all these apps have managed to move some viewers to short -shaped video, their users will still come to them for their original core offers. On Facebook and X there are text and photoposter from friends, family and strangers. On Snapchat it’s DMS (like the app Love to remind people). And Youtube is of course the long -term king of the internet.
Tiktok also has an edge there: its core offer has always been short -shaped content. And it is worth pointing out that if Youtube were to disappear, Tiktok would probably meet similar issues that take its place, as Internet-Denizens has a link between Youtube and long form.
“Tiktok is the clear leader among short -shaped video apps,” Sensor Tower said in the report.
At least part of Tiktok’s dominance is likely to be due the engrossing design of its algorithm and the increasing tendency for Gen Z (Tiktok’s primary users demographic) that Browse, browse, browse. We do not think it will lose its location # 1 at any time soon (as long as it remains unmatched on the US soil). What we are Curious about is whether it will lose short -shaped video clip time to shopping instead, as it continues to market Tiktokbutik In an attempt to compete with Ecom giants like Amazon and Then.
