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When Twitter announced in 2016 that the planned to turn off WineThe news split through the creative community. Thousands of creators had started their career by making six seconds of videos, and suddenly the platform where their content, their peers and their audience would no longer exist.
But Vine’s Shuting was a strange thing. Yes, it was an undeniable loss for the creators. But at the same time, it triggered a new wave of content creation. Instead of being discouraged from conducting content further, some creators (as Lize Koshy and David DrinkTo mention a couple of the most prominent) moved to Youtube And continued to make videos.
Now our society is potentially on the edge of another platform loss. Tiktok parent Change has until January 19 to divest the ownership of Tiktok’s operations in the United States as it has refused so far, and the Supreme Court currently hears its case for why it should not be banned. But unless the court remains the prohibition law or TikTok finds a new owner (Like MrBeast?), its app will soon be unavailable for all 170 million US-based users.
That user base contains millions of creators, many of whom found new careers at TikTok during Covid Lockdowns. Tiktok is where they publish content, interact with their followers and (perhaps most importantly) make the majority of their income.
So if Tiktok is prohibited, will WTF do?
Well, fortunately, Washington Post Sat down with a few vines and asked what they were doing to move forward as Vine turned off. And they have some pretty good advice.
From singers/songwriters Ricky MontgomeryWho started at Myspace and continued to gather 200,000 followers on Vine: Save your content.
“Download every video you have, even those in your drafts,” he said. He also said that creators should try to cross to other platforms: “If it worked once, the odds are that it works again.”
Competitor platforms like Threads are Trying to take advantage of Tiktok’s potential closure By giving creators ways to upload their videos directly from TikTok to their platform, but we suggest that everything is saved locally, to your own private device. (Although TikTok did not close, we would suggest this; things can always happen to platforms and your content is only 100% safe with you.)
From Sarah Schauerthat had over 850,000 followers on vine when it closed: Focus on the process of creating content. If you did it once you can do it again.
“It felt like this social media would last forever,” she said about Vine. “I lost my friends there. All my hard work was gone. It was extremely sad. “
Since 2019 she joined Tiktok and built a new audience of 2.1 million people (some of whom she told PostRemember her from her Vine Days). Now she tries to ban her content by making a podcast, a substance and testing Trends Chinese app Redo. In the end, her goal is to enjoy making content and trusting that people will find her based on shared interests.
“Instead of chasing lightning strikes, focus on creating moments of thunder. Give your audience space to breathe and connect, she said. “Falling in love with the process of creating content, not just the rush to go viral.”
And from Malik Taylorwho went viral just a week before Vine turned off and now has 230,000 followers on TikTok: Keep an eye on where traffic flows.
This is not the case for a creator to lose their platform and have to establish somewhere else alone. If Tiktok is turned off, there will be a mass excursion, and people – both creators and viewers – will look for other “Tiktok refugees” on other platforms.
“(L) Earn how to swing and calculate the social language on the next platform,” he told The Post.
Another Creator, Youtuber/Singer TwaimzAgreed. “You have to look at what works for other people and make it your own. See what pops to pop. “
The Post Also spoke with several more creators; We recommend tictokers Check out its full bit If they are looking for a little assurance before a potential ban.