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News consumers all over the world are increasingly likely to access news through Social media than they are by directly accessing publisher sites and apps.
2024 Reuters Digital News Report Examined news consumers in 47 leading markets around the world with over 2,000 respondents to each territory (major exceptions included China and Russia).
In all leading global media markets, social media is the main gate to news for 29% of people (up from 23% six years ago, but slightly down compared to last year).
Search (dominated by Google) remains important, with 25% with reference to this as their main access point to news, compared with 24% in 2018.
There has been a sharp decline in the proportion, which says that direct access to publisher websites and apps is their main access point for news, from 32% six years ago to 22% in the latest survey.
When looking at British sources for news, social media is now quoted by 37% of respondents as the main way they encountered news over the past week versus 14% for print. TV has decreased from 79% to 50% over the past decade.
In the UK, there has been a strong case in the number of 18 to 24-year-olds who have access to news sites or apps directly, from 53% to 25% over the past decade.
Autumn among 25 to 34-year-olds has been less sharp, from 53% to 34%. For the 35 years and higher, publisher sites and apps have remained important, with 51% saying they used them during the past week, a figure that has remained level.
When looking at 11 leading media economies, the survey asked what social media networks people have used to access news over the past week.
Facebook remains the most popular news source, but it has decreased from 36% in 2014 with reference to 26% in the last survey.
Youtube has grown from 16% to 22%, Whatsapp is up from 7% to 16% and Instagram is up from 2% to 15%. Twitter/x is stable at about 11% and Tiktok Has grown strongly after coming four years ago to be used by 8% to gain access to news.
When you look at special news burners and news sources, the survey underlines the dominance of the BBC over the British media scene. The BBC is also the only British brand quoted by a significant number of US survey persons as a source they have access to at least one week.
Watching TV/radio/press, BBC is twice as popular (48%) as second -placed ITV news. When looking at online it is almost three times as likely that it is quoted (44%) as the other placed Guardian site.
In the United States, the opinion to the right of center brand Fox News Is it most likely to be quoted as a weekly source for both online and watch just TV/radio/print. Overall, American news fires are much more evenly divided with respect to popularity.
The report found that in Britain’s mainstream news brands, it is likely to be quoted as a source of news by users of social media, versus alternative newsplaces and influencers.
Online Native Brand Politics Joe did the five most referenced stores in Britain’s survey behind Legacy Brands BBC News, Sky News, The Guardian and ITV News.
When the respondents of the investigation ask individual news accounts as they pay attention to news on social media, the party dominated and pronounced voices and in both the UK and us all named social media accounts quoted by the investigating men of the survey were.
See more about this phenomenon of “News Inflowers” from Digital News Report Author Nic Newman here.
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