Lululemon archivist against Costco to allegedly selling “Dupes” to “confuse” customers

Lululemon has aroused a mood against Costco and claims that the member -based wholesale trading company sold similar products as confused Lululemon’s customers.

In the lawsuit that was submitted in the Federal Court of California on Friday 27 June and obtained by humans, Lululemon claims that Costco’s private label line “illegally traded” on Lululemon’s “reputation, goodwill and sweat capital by selling unauthorized and unliceding clothes that host, versions, versions, versions, versions, versions, versions.

Lululemon describes himself as “a groundbreaking athletic and lifestyle clothing company” that has been in business since 1998. It refers to signature objects such as its dive hoods and sweaters and ABC pants, such as high-male “groundbreaking products.”

The company says it has “invested significant efforts and resources to develop, promote and protect its brands and innovations.”

The dealer says that the atmosphere was submitted as part of “intangible property” for “dealers who have chosen to copy rather than compete.”

“Costco has illegally traded after the plaintiff’s reputation, goodwill and sweat capital by selling unauthorized and unlicensed clothing using knockoff, offending versions of the plaintiff’s well -known trade and design patent (the” offensive products “) and recover for the monetary damage and significant damage to the lullabus and significant damage to the lulminations and significant injuries. Recover for the monetary damage and significant damage to Lulmon’s brands and reputation caused by the insurance. ”

Lululemon further claims that Costco’s pattern is now called “knockoffs” or “dupes.”

Lululemon claims that there is a hashtag for social media “lulululemondupes” commonly used by influencers “when marketing these copycat products.”

“The abusive products create an incorrect association with plaintiff’s authentic products,” the mood claims.

According to Lululemon, Costco’s products “difficult to distinguish from authentic Lululemon products.”

The mood claims that the confusion results in “intellectual property and injuries” on Lululemon’s “hard -earned reputation and huge goodwill.”

“One of the purposes of selling” Dupes “is to confuse consumers at the point of sale and/or observers after sale to believe that” Dupes “is a plaintiff’s authentic product when they are not,” Lululemon claims in his claim.

Lululemon also quoted an article from January 2025 from Washington PostWith the title “Is it hoodie a lululemon or a costco dupe? No one needs to know except you” as an example.

Costco is accused of coping items such as “Danish Ladies Half-Zip Hoodie”, “Danskin Half-Zip Pullover”, “Jockey Ladies Yoga Jacket”, “Spyder Women’s Yoga Jacket”, “Hi-Tec Men’s Scuba Full Zip,” and “Kirkland.

The products are sold at a fraction of the price, with Hi-Tec Men’s Scuba Full Zip for about $ 20 while Lululemons jackets started at about $ 118, per product photos shared in the trial.

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“As a direct and closest result of the above documents, the plaintiffs have suffered and will continue to suffer significant damage in an amount to be determined at the trial,” says Lululemon.

Lululemon tries to “recover” an unspecified amount of monetary damage and requires that Costco stop doing “dupes” of its products.

Reps for Lululemon and Costco did not immediately respond to people’s request for comment.

“As an innovation-led company that invests significantly in the research, development and design of our products, we take responsibility for protecting and enforcing our intellectual property very seriously and conducting appropriate legal measures,” a Lululemon spealer told told us CBS news.