Less than half of journalists using generative AI for work, examination

Less than half of journalists say they use generative AI tools that Chatgpt And Google’s Gemini (formerly Bard) in his work, according to a new global survey.

About 53% of 3,016 journalists in 19 markets investigated for Cion’s annual State by the media report said they do not use Generative AI “at all”.

Only 5% use these tools “often”. About 12% use them a “moderate amount” while 28% use them “a little”.

Many publishers have taken a cautious attitude to the use of generative AI for published content and advise their journalists not to do so until full guidance has been created.

Among the journalists who have used generative AI tools in their work, 23% said it was to investigate certain topics, said 19% that it had helped to create contours or early drafts of content, and 13% said it was that it was Brainstorm new stories.

(Read more: What Britain really thinks about the use of AI in journalism)

Last year’s report did not include comparable questions because the survey was conducted just two months after the release of ChatGPT in November 2022. But the 2023 report contained some early concern about AI, with a respondent who says journalists hiding for innovations that chatgpt “is in a disadvantage “And another who emphasizes the importance of being” aware of AI’s opportunities and pitfalls “.

This year, journalists ranked the emergence of artificial intelligence as their sixth biggest challenge for the journalism industry in the past year. Just over a quarter (26%) of those surveyed said it was among their three biggest problems for the industry.

What journalists say is the biggest challenges for the industry

“Maintaining credibility as a reliable source of news and fighting allegations of” fake news “” remained the highest -ranked challenge for the industry, with 42% of respondents who chose it as one of their three biggest problems.

It was seen as a bigger issue in Europe, the Middle East and Africa (EMEA) of 44% against 41% in North America and 35% in the Asia Still (APAC).

Last year, when respondents were asked to choose just a biggest challenge for journalism, it was top 27%.

In second place this year, the challenge was to “adapt to changed audience behaviors around media consumption”, tight behind at 41%.

In third place was a “lack of staffing and resources” of 36%. This was in common second place in 2023 with 20% of respondents who chose it as their biggest challenge during the year, the same proportion as “declining advertising and circulation revenue”.

Job cuts were a bigger problem in North America (41%) and EMEA (37%) than APAC (22%).

In 2023, Press Gazette estimates More than 8,000 journalism in Britain and North America with at least one Another 1,700 in 2024 so far.

By comparison, the challenge was to “compete with social media influences and digital content creators for audience attention a much greater problem in APAC (39%) than EMEA (27%) or North America (24%). APAC countries also mostly struggled with” verifying information and Find credible sources ”, with 31% that agreed that it was a problem against 22% in EMEA and 15% in North America.

At the same time, “Media was ranked cut and reduced resources” as the biggest personal challenge for journalists in the past year with 60% with reference to it as one of their top three.

“Keeping up” in the middle of cutting and reducing resources was in the same way top last year, with 38% who quoted it as their single biggest challenge.

In second and third place this year, “Balanced reporting on important topics against pressure to run business” (42%) and “having to compete with error information online” (33%).

Just over a fifth (22%) of the journalists examined for the report identified as freelance or independence. They were less concerned about challenges that journalism is facing from a lack of staffing and resources (22% ranked it in their three best problems for the industry against 42% of the staff journalists) but were more worried about the emergence of AI (34% against 23% of staff ).

In the next year, Instagram is the social media platform that is most targeted for the growth of the media, according to the study’s respondents.

About 44% of journalists who participated in the survey Said that their brand/media socket planned to become more active on Instagram.

It was followed by LinkedIn (39%) and Facebook (34%) – Although reference traffic to large news sites from Facebook has dropped by 50% over the past year.

Tiktokwhere many publishers have seen rapid growth While looking for younger audience despite A relatively late arrival in the platformremains behind X (formerly Twitter) as a priority for activity in the coming year (21% against 24% and). This is despite Speculation last year that a new platform such as Meta’s threads or blusky could take its place after Elon Musk’s takeover. Threads was seen as a growth area for 10% of the surveyed journalists.

The Chinese founded Tictok was somewhat more prominent in the survey in North America (24% against 18% in EMEA and 20% in APAC) despite the possibility that it will be banned in the United States within one year. But it was still behind X everywhere except APAC (27% for North America, 24% for EMEA and 17% in Asia-Stilla Sea Status).

Meanwhile WhatsApp, who has seen the Great British Publishers reach win several Innovation Awards for its use of the recently launched channels and Community featureswas only seen as a growth area of ​​11%. It is much larger in EMEA, where 18% expect increased use next year, versus only 4% in North America and 6% in APAC.

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