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When Lainey Wilson Knitted her foot in the star, everything she really “registered” for was to create music and sing. But her success as a country artist and actress (you may have seen her in the hits Yellow stone), led her down unexpected roads, which is how she landed a gig as a designer for her very own jewelry line.
“Heart Like a Truck” singer’s new company is supported by the jewelry group, Inc. and has statement-creating pieces with a hint of Western charm, a litter of Wilson’s songs and style, and she tells people, “a little of duck” -who fans may also know as her hub, Devlin Hodges. The former NFL player suggested Wilson in February with a ring in a cowboy-shaped box, soon included in Wilson’s brand.
Jewelry Group, Inc.
Wilson, 33, and the team at The Jewelry Group, Inc. first met in January, and in the next few months created what is now a starting collection of charm necklaces, earrings, rings, luggage bracelets, hat brimbling and collar. Products range from $ 15- $ 65 in price.
“I am a sucker for everything that sparkles, everything that shines, and I love the Western lifestyle. I love to mix these things and I feel that I do it with my music anyway. Especially with a song called ‘Bell Bottoms Up.’ You can almost hear the glitter and glamen. ”
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Designing an accessory collection was not a completely different experience from sitting down and writing a song, explains Wilson, whose goal with some project is to create “a bit of everything for everyone.”
Jewelry Group, Inc.
“It is the way of thinking that I go into when I write a record. I want to make sure I don’t just write music for a certain type of woman. I want to make sure I say something that everyone can be kind and connect to and somehow we have managed to do it with this jewelry collection.”
From Lukas, CEO of Jewelry Group, Inc. shared in a statement: “When the Jewelry Group, Inc. continues to develop important partnerships in the entertainment arena, we are extremely pleased with the opportunity to work with Lainey, get her vision to life and build on the power of her brand.”
When it comes to fashion, Wilson is a woman who knows what she likes. There is not a red rug that does not see her command the limelight in a couple of her signature bell bottom and her favorite Fedora. But when she designed her own line, she discovered something new about her fashion feeling: she is open to experimenting.
“What I have learned from trying things is sometimes that you love what you never expected (to wear). I mean, I love the green. My birth is green, I was born in May, so I am definitely here recently seriously seriously engraving.”
Jewelry Group, Inc.
She is most excited to carry her new jewelry on stage as she continues her Swirlwind world tour In Phoenix on August 14. “I have already got my eye on specific pieces where I am, man, this will look good when we play New Mexico, or I think of Madison Square Garden. Of course I love the big statement, gold pieces. If I could wear everything at once I would do it, but it would not be very sensible.”
But it is really a “playing time decision.
“It’s kind of what I feel. It is but I do my hair and my makeup that night, because I make my own on the road. The same goes for jewelry. Whether I wear a little less, wearing a little more, whether I mix stones, mix metals, all these things, it depends on what mood I am in.”
Frank Hoensch/Redferns
As rewarding as it has been to launch her brand, Wilson says that the collection will really live when she looks her fans swing out at her concert with her jewelry. “It will be cool to be on stage with these pieces and look out in the crowd and see my fans have the same,” she says.
“I’ll tell you, they are good people who have the hearts of gold,” she adds her fanbase. “So I want them to just go into confidence and know who they are and stick to the truth. The truth is that they are just amazing people, so I’m happy to celebrate this with them.”
Lainey Wilson Jewelry Collection is available at Belk, Boot Barn, Buckle, Cavenders, Ariat, Lammles Western Wear and Scheels.