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Justin Bieber’s thoughts on Hailey’s $ 1B Rhode Acquisition: Source (Exclusive)



Need to know

  • Hailey Bieber announced its beauty brand, Rhode, was acquired by Elf Cosmetics for $ 1 billion Wednesday 28 May
  • Her husband, Justin Bieber, is “beyond proud” of his wife, says a source to People
  • “I feel strengthened, excited and more ready than ever,” Hailey said in the announcement

Justin Bieber is excited for his wife, Hailey Bieber.

After Hailey, 28, announced its beauty brand, Rhode, acquired by Elf Cosmetics for $ 1 billion Wednesday, May 28, a source opens for people about the 31 -year -old “Sorry” singer’s thoughts on the move.

“He is beyond proud,” says the source. “He has seen how hard she has worked from the first day.”

Justin Bieber and Hailey Bieber in October 2023.

Gummy/Shutterstock


The source adds, “This was never a side project – Hailey poured her heart in building Rhode. He is so happy for her and supports this next step.”

Hailey announced on Instagram and prepared the big business decision. “When I launched @Rhode In 2022, I always had big dreams for the company, and the most important thing for me is to continue to bring Rhode to more spaces, places and faces globally, ”her caption began.

“So today I am so incredibly excited and proud to announce that we collaborate with Elf Beauty when we enter this next chapter in the Rhode world,” Hailey continued. “I found a like -minded intervention with a vision to be another kind of company that believes in great ideas and innovation in the same way I do and will help us continue to grow the brand.”

Justin Bieber and Hailey Bieber.

Justin Bieber Instagram


“I feel strengthened, excited and more ready than ever,” she explained, leaving that she will now serve as Chief Creative Officer and head of innovation of Rhode as well as strategic adviser for Elf Beauty.

She then thanked her Rhode team and the “supportive” Rhode community. “This next chapter will be even more incredible together! As I have said, this is just the beginning. 🤍.”

Justin later shared screenshots of his post and captions to his own Instagram page, even if he does not add his own comments. “🥹❤,” Hailey wrote during his post.

Justin Bieber and Hailey Bieber in June 2023.

Rachpoot/Bauer-Griffin/GC images


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The business woman also spoke with Attract About the news and said: “When you launch a brand, you are just so focused on what is right in front of you at that time. And of course you always have really big dreams and really big goals for it. This is definitely one of the things that are realized. I could never have expected it to happen at this exact time.”

When it comes to her decision to pair with the ELF team, she added, “Vibes Matter!





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