“Girlboss -heran is definitely over,” Vanity said last year. And this reported passing has coincided with a growing trend of young women who ditch their career for more quiet employment.
Videos of so -called Home friends (Sahgs) “tells his day while flashing music plays in the background” gets millions of views on social media, said Cosmopolitan. But “the life of a Sahg is risky, to say the least”.
Good
Tiktok shows Sahgs “which is puttes around modern high -rise buildings, shoots Dyson vacuum and destroys small dogs,” Rory Satran said in Wall Street Journal. “They talk slowly” and show up “incredible”. These women strive for a “softer life”, away from “mid-2000s” Girlboss “Life Culture”.
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Sahgs is “the real prophets of females of female ease,” said Washington PostMonica Heese. Unlike the “Tradwife”-a “modern coin for a tiktok-fluent-poison woman who holds the house, extends” traditional “values and gives for her husband”-is the Sahg set’s motto “I dream of feminine leisure”.
These women’s days are filled with “detailed skin, fitness and food routines that keep their bodies beautiful and their lives calm”, not only for their own pleasure but also to charm their boyfriends, “which, after all, finances the whole shebang”.
Still, a “plain thread” binds Sahgs and Tradwives together: “The concept that the liberation is overestimated”. Today “women may have successful careers”, but how much work is required to run a household has not decreased. And when the domestic burden still disproportionately falls on women, “Who would not dream of feminine leisure?”
The bad
The “seemingly harmless” charm of soft girl living “mixes a little too easily to old -fashioned manifestations of gender”, psychologist Vanessa Scaringi wrote for Time. The “performative change” against financial dependence on a usually male supplier “is alarming on many levels”.
These are “old ideas with fresh tag lines”, said CNBC. Tradwives and Sahg’s “pretend they have agency over their choices,” the author and campaign Eve Rodsky told the news page, but they “take huge financial risks”. Economic addiction can signal “a loss of power or control”.
And while spouses who are at home have more financial support if a relationship ends in divorce, Sahgs did not say, the financial expert Farnoosh Torabi told Cosmopolitan-so “what happens when you go from being a home-girlfriend to just one girl who is at home ”?
Reality
There is a “irony” to a lot of SAHG social media content, said Satran in WSJ. These videos “paint a picture of a life style life”, but “often omits the stylish reality of influencer Hustling” as a content creator.
Although many SAHGs say that they live the good life, these “stories about fulfillment, relaxation and empowerment must be” balanced against “stories about divisions, professional fights, boredom and uncertainty”.
In reality “life is not easy,” Scaringi told Time “, and if we want to be met it may not be”. It is true that “when we are too invested in our careers we lose so much life”. But “the extreme commuter swing in the direction of” soft girl “also lands us in worrying water”.
