Chipotle gives away $ 1 million in free food for Cinco de Mayo

Chipotle offers customers a special treatment in the celebration of Cinco de Mayo!

The Mexican food chain gives away $ 1 million free food for the upcoming holiday as it launches its new, engulfing digital gaming experience, Ingredient assignmenton Roblox, the brand announced Tuesday, April 29.

Users will be commissioned to collect virtual cards with 53 Chipotle real ingredients in Chipotles Burrito Builder experience at Roblox for a chance to win 50,000 free burritos. The game will be launched at 15:00 PT on May 5.

“Chipotle created Ingredient assignment To educate their gene Z fans on the brand’s 53 real ingredients while allowing them to demand a reward of free chipotle in the physical world, “Chipotle said in a press release.” Inspired by the generation’s love for nostalgic collectibles, the experience of the excitement to open “card pack” and celebrating rare “moves.” ”

ROBLOX users enter the Chipotles virtual restaurant, where they receive an assortment start package with five ingredient cards to start the ingredient experience. Users must roll burritos in Burrito Builder to earn burrito Bucks. The first 50,000 to collect all 53 ingredient cards will receive a free entrance offer.

“Our fans love to celebrate Cinco de Mayo with our real ingredients,” said Chipotle. “This year we give the Roblox community the opportunity to compete for free chipotle and learn more about what makes our brand unique on the road.”

Freebies will not stay there -from May 3-5, Chipotle customers will be offered free chips and queso blanco with the promotional code Cinco25 on the Chipotle app, chipotle.com and chipotle.ca. From May 1, guests can also enjoy free delivery with the promotion code delivery.

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Chipotle recently marked another holiday with a game for customers – National Burrito Day on April 3 – when the brand took back Burrito Vault.

The game went from March 31 to April 2 and gave away total price gains worth approximately $ 1 million, including 157,500 total buy-one-one-free entrance codes offered players.

Chipotle has long been known for its bogo and annual free burrito offers. In April 2024, the brand celebrated their Hockey-love fans during the Stanley Cup playoffs By offering a Bogo agreement to all customers who carry their hockey shirt.