“The meteoric increase in Dubai chocolate has triggered a global pistachio supply,” said Economic times.
The Luxury chocolate Filled with pistachio cream was a “modest hit” when Emirati Chocolatier Fix launched on 2021. But a video published on Tiktok in December 2023 – now looked more than 120 million times – it turned it into a “global sensation”.
“Worldwide Craze” has predictable led to a “world deficiency”, and sent the price of pistachios rising from $ 7.65 per pound a year ago to about $ 10.30, says Giles Hacking of Nut Trader CG hacking. “The pistachio world is in principle used right now.”
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‘Affordable luxury’
Pistachi have “long polarized the world’s taste buds”, said The custodian. In 2008, the United States surpassed Iran (where the nut is native) to become the world’s best exporter.
Pistachio trees are “drought -resistant”; Their deep roots can withstand a limited water supply. When the climate crisis intensified, investments in crops that do not need much water, especially in drought tormented California, pistachios were given to “flood the market and turn the luxury nut into an accessible taste for everything from coffee syrup to shower gel”. In 2023, pistasas were named “nut of the year”.
Pistasas have since “shifted from a niche ingredient to one mainstream one“, said The times. “It’s an affordable luxury,” says Lizzie Haywood, Innovation Manager for Waitrose (who was forced to limit sales of Lindt’s version of Dubai Chocolate to two bars per person after several sales). But – crucial for social media – the ingredient is a dish visually. “It’s colorful. The green color – people like that.”
The viral trend affects the agricultural sectors in both Iran and the United States. The pistachio market “already struggled” because of last year’s “disappointing harvest” in the United States Daily mail. California’s pistachio supply decreased by up to 20% during the 12 months to February. During the six months to March, Iran exported 40% more pistachios to the United Arab Emirates than throughout the year before, according to its customs office. Now there is a “global deficiency”.
‘That’s why we can’t have nice things’
Pistachios is not the only example that “shows the perception of” that’s why we can’t have nice things “, said The Independent.
“Stays to the green theme”, in 2015, Avocado “Go-to Brunich Article” was led to a rising demand in Europe and the United States, and a deficiency that received a “crime wave of mass theft“.
Another “Bougie consumable” is matchpowdered green tea used in traditional Japanese tea ceremonies. “Springed On” by social media posts “that advocated match-infused everything”, production “almost tripled to meet demand” between 2010 and 2023. Its “fashionable status” caused a global lack of deficiency and rising. The small Japanese city of Uji, which specializes in Matcha production, was “poorly equipped for this sudden western clamping”. It has come under “massive tribe”.
Avocado is also “increasingly controversial” because of the stress they put on the planet, says environmental researcher Thomas Davies at The conversation. Most plantations “rely strongly on fertilizers and fossil fuels”, and because of their small crops, avocado also has a “higher carbon dioxide impression per kilogram”: more than twice as much as bananas. The trees are “very thirsty” and they are grown in “Already water stressed” regions like Mexico. New plantations are also “Driving deforestation” and has been linked to “Organized crime and violations of human rights“.
“In light of such evidence, it is difficult to claim that our Bougie flavor in snacks does not destroy the planet,” said The Independent. Demand dictates the range, but delivery chains “are simply not set” for viral videos or “the overnight star that comes with the permission of an algorithmic quirk”.
“As good as the latest food and drinks look at your feed, it masks the ugly truth under: Virality and durability is simply not compatible.”
