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‘Applejuiceification’: The illusion chosen?
First it was inflation, then shrinks and now there is “Applejuiceification”, after shoppers were surprised to discover the high proportion of apple juice in many soft drinks and smoothies.
Last week, a user on social media published the proportion of apple juice in a number of popular drinks, none of which mention apple juice appearance in their name.
The viral post said this showed that there was only one “illusion of choices” and their revelations caused shock and horror, but not everyone is convinced that there is something to be upset about.
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‘Grip of Big Apple’
The Insert wire Examined 13 juices in a supermarket once and found that the majority was made with 50% apple juice or more. Examples included the naked passion fruit, mango and guava -smoothie, which has 62% apple juice, and an innocent pink dragon fruit and lychee drink, made of 70% apple juice.
When he turns to Innocent’s Berry Set Go, which is labeled as a mixture of raspberries, cherries, apple, goji and guarana, the shopper found that a “surprisingly high percentage” – 82% to be exact – was apple juice, said Daily mail.
Twitter was “predictably scandalized”, said Paste. “We’re all under the grip of Big Apple,” said one user, and another tagged software Apple software and said, “You have any explanations to do.”
‘Calm!’
But not everyone is surprised. “Calm down,” said MashedBecause apple juice “has always been a main ingredient in your fruity drinks”.
Food companies do “whatever they can to reduce their costs”, agreed on paste and in the “juice world”, it means cutting the juice of more expensive fruits with “cheap, sweet and easily accessible apple juice”.
As far back as 2017, BBC reported on a “switcheroo” where some exotic fruit juices were “on closer examination of the ingredient label”, mostly apple or grape juice, explaining that these “cheap juices” make a “practical, well-understood vehicle for more expensive flavors”.
In a statement, the British Soats Drinks Association confirmed that this is “common practice and has been for several decades”, as apples have a “sensitive taste and natural sweetness” that can “help balance the profile for smaller fruits”, which has a ” Stronger taste and can be overwhelming in large quantities ”.
Apples are cheaper and are full of sugar, said Dr. Chris van Tulleken, NHS PhD student and associate professor at UCL, told The custodian. So they are a “double profit” for manufacturers because their juice is sugar -like but “packed with a very tasty acid” and customers “as a sweet and sour taste”.
So “we should learn to turn over the package” and “look at nutritional facts and ingredients,” said Tiktok influencer Matt RosenmanWhich has also examined the levels of apple juice in drinks.
Pastes advice is more Curt: For those who “feel cheated by this revelation” it is “time to admit to yourself that store -purchased juice is and always has been rubbish,” Pasta said.
