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Need to know
- Charles Melton plays in Coach’s not only for the Walking campaign with Soho Sneaker, which is inspired by the 80s and ’90s cross-training silhouettes
- The actor is scratching his ABS in the new place, which is inspired by the shoe’s versatile design
- Melton became coach for coach in September 2024
Charles MeltonGot has games.
The May December Star, 34, may be best known for his Dapper red carpet suitable, but in Coach’s latest not only for walking campaign he shows a more relaxed – albeit as cool and very sexy – side to his style in the brand Soho sneakers.
In a mini -film as a line set by filmmaker Alma has, Melton (who starts the video strongly with a shirt -free moment) is seen in a modern home, when he discovers Paparazzi outside his window. As a distraction, he uses his white Soshos as a Lokka, just for him to slip into a back up for his next adventure.
Alma Har’el
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“Dynamic, high energy and lighter,” the campaign elicits the functionality of Soho sneakers, “a shoe made to embrace the many expressions in the wearer’s life,” reads a press release.
The River Alum’s place continues the Soho Sneaker campaign, which was launched in April with singer Audrey Nuna, model Giovanna Ramos, college basketball player Tahaad Pettiford, WNBA player Satou Sabally and Nascar driver Toni Breidinger.
Coach’s Soho Sneakers debuted in Coach’s Spring 2025 Runway show back in September 2024. And yes, they may have been discovered on the track – and now on one of Hollywood’s hottest actors – but the shoe is really designed to be worn anywhere and everywhere – and by anyone.
“Inspired by cross-education sneakers in the late 80s and early 90’s, the Soho sneaker re-entries a classic style through the lens in the brand’s distinct design language,” describes coach, which will release new colorways and fabric iterations of shoe.
Alma Har’el
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Melton became a coach brand ambassador in September last year and debuted in Autumn 2024 Unlock Your Mod Campaign Before you put the front row in the house’s New York fashion that month.
In an interview with EsquireMelton talked about being on a set for his first coach advertising. “The whole environment and vibe on the days that we spent filming and photography were very loose and free. I felt that I had to express more by a playful side of myself, which I must not do too often in front of the camera.”
His relationship with the fashion label flourished when he participated in Coach’s New York Fashion Week show 2022. At that time he told People: “Coach is an iconic brand. There has been so long. And there are many cool people here. It feels like family.”
