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Robert Kraft is worried about “division” in the United States.
Power, 83, through his Ground for fighting anti -Semitismreleased a powerful new commercial game Tom Brady and Snoop Dogg On Monday 3 February.
New England Patriot’s CEO tells people that he hired the NFL legend and rapicon for the place showing Brady, 47 and Snoop, 53, threw ridiculous and hated messages to each other – because he “tried to think about how I could stimulate a message to People with different backgrounds “By collaborating with“ Who I had in my life, who I could be able to comment on this issue. ”
“I think most people would know that I have a relationship with Brady, but I don’t think people would think I had a real relationship with Snoop.”
Kraft and Snoop have “had a friendship for 30 years,” says Patriot’s owner, and when he once asked the rapper to be in the new Super Bowl ad, “he didn’t pause, he said:” Brother, I’m in. ”
Lionel Hahn/Getty; Joe Scarnici/Getty
Brady “came in directly”, when he was asked to show up with Snoop, shares.
“I think it was important to have two individuals from seemingly different strata of society to forward this campaign message,” explains power. “Because I think you don’t automatically believe that Tom Brady and Snoop Dogg would have a lot in common, which is why they were the perfect mating for me, without reason to hate.”
“And just because they look different, or have different lives and interests, does not mean that they will not perfectly agree with each other,” power continues.
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In fact, it is “what disturbs” power about the state of the country in 2025. “See what bothers me about what is happening in America today is that people are not born with hatred. I think they are born with empathy, and I think they are born with love. Of the hair, or what their appearance is, that people should be judged on
Power tells people, “I’m really worried about our country and the division.”
Social media is partly the obligation, he believes. “So many of us have benefited from all the amazing things that the country has to offer, and I think social media is supposed to connect people, but I think it does more to share people and spreading error information, and we have to change it . So that’s what we try to do. “
Social media has encouraged people to “retreat to their own worlds and shells more than ever,” says power.
Football, and especially Super Bowl, is a great union, he says. “We look at our stadium at our games, it is the only time in America in this region, the people from all social strata and all backgrounds gather, and they are rooting for our team.”
“And so there’s nothing like Super Bowl that unites people. I mean, all sports do, but nothing like the Super Bowl. And no matter what team you are rooting for, no matter what our differences are, this is a topic where we all fight together. ”