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A “regrettable tactic”: Why film studios pits influencers against critics



The film critics are up in weapons after their reviews of “Dune: Part 2” embargoed while social media influences were encouraged to share their judgments immediately.

When reviews of films on Tiktok-of a click called “Movietok” and other platforms are becoming increasingly influential prioritize studios increasingly “social feelings” over newspaper revision. The trend has “developed in recent years”, Manuela Lazic wrote for The custodianAnd have consequences “not just the film criticism but culture at large”.



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