Meghan Markle follows the first account on Personal Instagram page

Meghan Markle Press the “Follow” button for a special Instagram page.

Duchess of Sussex, 43, revealed A new Instagram account The title @Meghan on January 1, but she followed no one on the social media platform until weeks later. As of February 19, she began to follow @ASeveroficialThe handle for her new lifestyle brand as always, which was announced the day before. (But the page for ever following Meghan back! It currently follows no accounts but received 644,500 followers in less than one day.)

A hover over “About this account” on @aseverofficial reveals that the Instagram page was made in January 2024 and was verified in March last year.

After a few years away from social media in personal capacity, Meghan started the new year by returning to Instagram. Her first post was a video of herself running on the beach to write “2025” in the sand, and people understand that the video was filmed by Prince Harry Near their home in Montecito, California.

The Duchess of Sussex has since collected an audience of 1.9 million followers on her @Meghan handle and used it to share a mix of personal and professional updates.

Meghan published her First Instagram stories during Invictus Games Vancouver-WhistlerWhere she joined Prince Harry during the first days of the seventh edition of the international adaptive sports tournament for veterans he founded in 2014. Meghan used the popular feature to share photos and behind the scenes of videos of several sports and other events.

On February 18, Meghan A dropped selfie-style video On her personal Instagram page to share that she had changed her name to her lifestyle brand, which was previously known as the American Riviera Orchard, as always.

“The cat is out of the bag! I am shocked that we have kept this secret for so long. In two weeks my show comes out, which I am so excited for,” said the Duke of Sussex, with reference to With love, Meghanwhich premieres on Netflix on March 4.

“And even my business, which I think it has been a lot of curiosity,” she continued. “Last year I had thought, ‘American Riviera, it sounds like such a good name.’ It is my area; was huge. So I thought about it, and I have been waiting for a moment to share a name that I had secured in 2022, and that is the moment and it is always called.

Meghan said that, as always, “essentially means” as it has always been “” and linked it to her previous lifestyle blog, which she ran as a passion project from 2014 to 2017.

“If you have followed me since 2014 with Tig, you know that I have always loved to cook and crafts and gardening – that’s what I do,” she explained. “And I haven’t been able to share it with you in the same way in recent years, but now I can, so when things start to seep out there, I wanted you to hear it from me first.”

“Of course there will be fruit preserves; I think we are all clear at this time that jam is my jam,” she said, nods to the first product from her lifestyle company that she sent to friends last year. “But there are so many more products that I just love, that I use in my home, and now it’s time to share them with you. So I just can’t wait for you to see it. Thanks, guys!”

A Website Went live around the same time for As Ever Venture and the goal page shows a new photo of Meghan running with his daughter, Princess LiliBet3, in a grassy field. The upper part of the site shows the AS logo, a weapon with two hummingbirds flying against a palm tree, above the text “ever.”

“Save your location at the table,” reads a message below, with a link to sign up for e -mail messages.

Later in the day, an Instagram page debuted for as ever venture and a first post was shared into the profile.

“You are warmly invited: as always, which comes in the spring of 2025,” Read the caption on Snap.

The shot showed that Meghan drizzed honey on a croissant on a plate on an outdoor table. The Beagle Momma Mia family was in the hip, and the table stroke included what looked like a jar of her now famous jam.

The Avataren for the AS Ever Instagram page is the brand’s weapon, which contains several meaningful symbols. Palm tree is symbolic of Santa Barbara, where Meghan and Prince Harry live with their children Prince Sarker5 and Princess LiliBet.

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At the same time, hummingbirds were referred to special importance in Prince Harry’s 2023 memoir, Spare.

Towards the end of the book, the Duke of Sussex, 40, wondered about a Holibbi observation in their Montecito home meant that their house was “a detour -or a destination?”